Our team

Based in the UK

Portrait of Joe Martin
Co-Founder, Head of Client Success and Ads

Joe Martin

Joe works on the client side, making sure every project succeeds, sending your weekly reports and answering any questions you have along the way.

Joe has spent over five years in marketing, mostly social media and paid ads, and around three years working with AI. In that time he has worked with multiple 7- and 8-figure businesses, building both personal brands and companies.

He kept seeing the same pattern: the marketing worked, but the systems meant to convert those leads were slow and inefficient, and without the right funnel and conversion setup the business struggled. That is what led him to AI and to building better conversion processes.

Joe loves learning how a new business works. For him, AI is about improving what is already there while keeping the personal touch, so your customers get a better experience and your team becomes more effective and does its job to a higher standard.

Outside work Joe is a keen traveler who has visited 50 countries, and he loves pushing himself in every sport under the sun, ultramarathons included.

Portrait of Dom Tuck
Co-Founder, Head of Acquisition and Conversion Systems

Dom Tuck

Dom runs our initial AI audit calls. His expertise is spotting the opportunities inside a business, so he'll walk you through where we can help, and he's usually the first person you'll speak to at checkmAIt.

Dom's background is in sales. In his previous sales roles he was the first in the business to bring AI into his own sales process, building custom dashboards and conversion systems those businesses hadn't even considered yet. They improved his speed to lead, his reply rates and the experience every prospect had, and made him the top performer in every sales team he worked in.

He saw how few businesses were doing any of this and spotted the opportunity, which is a big part of why we started checkmAIt.

Dom knows how to train AI to sell and to handle objections. That is why the agents we build go well beyond the basics: they're trained on years of experience closing millions in deals.

Outside work Dom is a keen traveler too. The two of us actually met in Bali, Indonesia.

7happy client agencies
7-figurebusinesses we've built AI systems for
1,000+seller inquiries handled for agencies by our agents

Book a call

It's 30 minutes. We ask a few questions to see how you're running things now and work out whether we'd be able to help. You'll get a straight answer either way.

Three qualified buyers or sellers in the first 30 days, or you don't pay us.