Zillow vs checkmAIt
Looking for an alternative to Zillow or Realtor.com leads? Zillow's offer is simple: you only pay when a deal closes. You just pay up to 40% of your commission when it does. Here's how the two compare.
The guarantee
Zillow
You only pay if the deal closes, which is a fair promise. What it costs you is up to 40% of your commission: 40% on a seller closing, which is $5,000 on a $500,000 home at 2.5%, and a fee that varies by market on a buyer closing.
checkmAIt
Three qualified sellers in the first 30 days, or you don't pay us. After that you pay a monthly fee, and you keep your full commission on every closing.
Client results
See all resultsWhat you'd keep
Put in your own numbers to see what you pay now, and what you'd keep on the same number of closings with us.
You pay Zillow $15,000 a month, or $180,000 a year.
Book a callAn estimate on the same number of closings, before your brokerage split. Our side covers our fee and the ad spend needed for that volume.
A typical month, side by side
3 closings at $500,000 and 2.5% commission, before your brokerage split. The money figures are estimates.
| Zillow | checkmAIt | |
|---|---|---|
| You keep each month | $22,500 | $33,500 |
| You keep over a year | $270,000 | $402,000 |
| What you pay | Up to 40% of your commission on every closing | A monthly fee and ad spend, with no cut of your commission |
| What reaches you | A connection for you to work | A qualified listing appointment in your calendar |
| Your leads | Zillow's routing decides who gets each one | Exclusive to you and never sent to anyone else |
| Who you work with | Zillow's platform | Joe and Dom, one to one |
| Your control | Zillow's program rules and fees | You choose your market and your spend, and the leads sit in your own CRM |
| What you can check | Your connections, in Zillow's app | Every ad, call, transcript and recording |
Where we beat Zillow
It's personal to you
Your name and your face are on the ads, so homeowners know who's getting in touch before the phone rings. The agent speaks for your team and knows which home they asked about.
Your leads are exclusive
They come from ads we run for you alone, and they're never sent to anyone else.
We work with you one to one
You deal with Joe and Dom directly and get a report every week, so you're never just another number in a program.
You have more control
You choose your market and your spend, you see every call, and the leads stay in your own CRM.
Looking for an alternative to Zillow or Realtor.com?
What's a good alternative to Zillow leads for real estate agents?
If you want seller appointments without giving up a share of your commission, the alternative is to find your own sellers and have every inquiry qualified and booked for you. That's what our 24/7 Seller System does: it finds sellers in your area, qualifies them and books listing appointments straight into your calendar, and you keep your full commission.
How much does Zillow Preferred cost?
There's nothing to pay upfront. Zillow's published success fee on seller connections is 40% of your commission when the deal closes, and fees on buyer connections vary by market. On a $500,000 home at 2.5%, one seller closing costs about $5,000.
Is Realtor.com a better alternative to Zillow?
It works in much the same way. Realtor.com sells leads as a monthly subscription priced by ZIP code (Connections Plus), or with nothing upfront and a referral fee when you close (ReadyConnect Concierge), which third-party reviews put at 30 to 35% of your commission. Either way you get inquiries to follow up yourself. With checkmAIt you pay a monthly fee and ad spend, keep your full commission, and get qualified listing appointments in your calendar.
Can I get seller leads without Zillow or Realtor.com?
Yes. We run ads to potential sellers in your area, with retargeting and AI SEO so they keep finding you. These leads come from ads we run for you alone, so they're exclusive to you and never sent to anyone else.
Can I use checkmAIt alongside Zillow or Realtor.com?
Yes. Keep them for as long as they pay. Every closing that comes through your own ads is one where you keep your full commission, so you can rely on them less at your own pace.
How is checkmAIt different from other lead companies?
Most lead companies hand you a name, leave you to chase it and blame your follow-up when it doesn't book. We find the sellers and book the appointments ourselves, so we can't pass you junk and walk away. You get qualified listing appointments, with the notes, the full transcript and the call recording for each one.
Who is checkmAIt for?
Real estate agents, teams and brokers in the US who want more seller appointments and want to keep more of each commission.
Book a call
It's 30 minutes. We ask a few questions to see how you're running things now and work out whether we'd be able to help. You'll get a straight answer either way.
Three qualified buyers or sellers in the first 30 days, or you don't pay us.
